GEMS International School Zanzibar

Overview

GEMS Zanzibar needed a site that felt welcoming to prospective families while clearly communicating curriculum, campus life and the admissions process.

Challenge

Balancing an institutional, trustworthy tone with genuine warmth, across an audience ranging from local families to international relocations.

Approach

I structured the site around the admissions journey — campus, curriculum, community — with clear calls to action and a content model the school's team can maintain independently.

• Admissions-journey-first information architecture
• Editable content model for the school's own team
• Optimized for international and local audiences

Results

A clear, welcoming digital front door for the school that supports its admissions pipeline year round.